As Weedmaps evolved beyond transactional browsing, brands increasingly relied on the platform as a research destination. Existing brand experiences made it difficult for users to understand what differentiated a brand, explore its full product range, or confidently decide where and how to purchase. This project focused on restructuring the brand page to support clarity, discovery, and decision-making across web and iOS.

timeline

Phased rollout (Q2)

Role

Product Designer

Team

Growth & Marketplace

Platforms

iOS, Android, Web

How might we help users decide whether a brand is right for them?

The Solution

A unified brand page designed as a research-first surface, allowing users to evaluate a brand, its products, and availability in one place.

Decision principles in practice

Establishing identity and context upfront

The header introduces the brand’s identity, product types, and positioning. Users can favorite or share the brand and quickly navigate key sections without losing context. Featured products are surfaced through a carousel to highlight key offerings without overwhelming the experience.

Reducing friction to first engagement

A dedicated section surfaces active deals and promotions, allowing users to quickly evaluate incentives. Discounted pricing is clearly displayed to support fast comparison and reduce cognitive load.

Connecting brands to real-world access

Users can explore nearby dispensaries carrying the brand through an interactive map and filtered retailer lists. Delivery and pickup options are clearly separated to support different fulfillment preferences.

Building trust beyond the product list

This section allows brands to communicate their story, showcase social content, highlight events, and share news. The goal is to provide credibility, context, and community signals that support brand confidence and long-term loyalty.

What we learned

Research summary

User behavior showed that brand familiarity, product breadth, and availability strongly influenced purchase decisions. However, existing experiences scattered this information across surfaces, increasing friction and reducing confidence. The opportunity was to consolidate brand-related context into a single, scannable experience that supported research without forcing premature conversion.

Key product decision

Rather than introducing new interaction patterns, the design consolidated brand information into a single indexed page, clarified discovery and availability, supported research and transactional intent within one flow, and maintained platform consistency through existing design system components.

Extending the decision structure to desktop

The same decision framework was applied to desktop, where users often spend more time researching brands. The unified page structure, information hierarchy, and availability cues were preserved to support scanning, SEO, and deeper evaluation without introducing new patterns.

Execution highlights

The following screens show how these decisions translated into a cohesive brand experience.

Usability learnings

Testing informed the following refinements:

Improved visibility of filters across map and catalog surfaces

Reduced visual density to improve product scannability

Strengthened cues connecting brands to nearby retailers

Progressive filtering

Filters expand contextually as intent becomes clearer.

Retailer comparison

Nearby dispensaries are shown without a default highlight to support informed selection before checkout.

outcome

The final experience reframed the brand page as a decision-support surface, helping users move from curiosity to confidence while giving brands a stronger presence within the Weedmaps ecosystem.

Weedmaps